Welcome to

Sonoma County Coalition of Hosts

We're local people like you who love to share a home or room with others.
Benefits of Hosting
Home sharing provides lodging to visitors who support our local economy with purchases at restaurants, retail stores and wineries. Hosts earn extra income while meeting interesting people from around the world. Sonoma County hosts also offer temporary housing to people who have escaped their homes due to fires or floods.
Stories from Hosts
Stories from hosts all over Sonoma County explain "why we love to do what we do." Discover how your extra space can turn into a meaningful experience for your community, family, and self.
Play, Eat & Sleep

Explore and enjoy diverse activities in Sonoma Wine Country. Taste your way through more than 425 wineries and 500+ eateries. Experience arts and culture, outdoor activities in the redwoods, whale watching along the coast, or hiking in our magnificent state and regional parks.

Join the Coalition!

Join the coalition and become a member or a sponsor. If you are a host, small business or property manager, join us! We are building community, advocating, educating, and sharing resources to help grow the short term rental community in Sonoma county.

Services & Vendors

Tap into our network of local & global service providers that support SCCH and your right to host.

Read More

Latest News from our Blog

By Charles Metz July 21, 2025
We’re excited to invite you to a special webinar on Direct Booking with Hospitable and Craftedstays —designed exclusively for short-term rental operators like you—on July 31st at 12:00PM . This is your opportunity to learn proven strategies to increase your bookings, boost your revenue, and take greater control of your rental business. The landscape for short-term rentals is rapidly evolving. More self-managers are thriving by embracing direct booking solutions, outpacing large operators and reducing reliance on costly online travel agencies. Hospitable and Craftedstays, both leading platforms in the field, equip hosts with tools to automate guest communication, enhance guest screening with AI, and streamline the entire direct booking process. How Sole Operators Can Make A Dent in the Market: Learn real-world tactics to compete and win in today’s market. Top 10 Tips to Boost Revenue (for $0) for STR/MTR Operators: Discover actionable, cost-free strategies to maximize your profits. See how artificial intelligence can automate guest messaging, improve guest screening, and simplify your operations. Operational Pitfalls: How to be prepared for common difficulties. The event will be MC’d by Carl R. Jaeger, President of the Sonoma County Coalition of Hosts, who brings years of advocacy experience to this session This session is free for all host, but pre-registration is required. Register here to secure your place. Don’t miss this chance to learn from industry leaders and connect with fellow hosts who are transforming their businesses through direct booking. We look forward to seeing you there! P.S. Bring your questions—there will be a live Q&A!
March 5, 2025
Tune in to hear, “What’s Happening in the World of Insurance” on April 9th at 6PM. Local insurance expert Jan Loewen from Loewen Insurance Services and Nick Massey, CSO of Proper Insurance , will guide you through the complexities of insuring your home while engaging in short-term rentals. Bring your questions and learn about crucial topics for California short-term rental owners, including: What steps should short-term rental owners take to ensure they have adequate insurance coverage? How does the insurance coverage change if the property is used for both short-term rentals and as a primary residence? What specific coverage does short-term rental insurance include for properties? Are there any exclusions in short-term rental insurance policies that property owners should be aware of? How does short-term rental insurance protect against loss of revenue? How does the insurance handle situations where guests violate local short-term rental ordinances? Don't miss this opportunity to gain valuable insights into short-term rental insurance. Register now to secure your spot in the webinar.
February 22, 2025
"How To" Videos for Coastal Zone Permit & License
January 27, 2025
Dear Fellow Hosts, The Sonoma County Coalition of Hosts and Friends is bringing you an online seminar entitled: “What Lies Ahead” -Sonoma County's Economic Outlook and Tourism Expectations for 2025. The more information you have about travelers to our county and the strength and understanding of the economy, the better you can tailor your Short Term Rental operations to meet the needs of consumers. Tune in to hear: Ethan Brown, Executive Director of the Economic Development Board of Sonoma County and Claudia Vecchio, President and CEO of Sonoma County Tourism will illuminate the strengths, weaknesses, and changing landscape of our economy. Please come with lots of questions, and invite fellow hosts, and travel related businesses to join you. This will take place: Tues. March 4th, 2025 at 6 PM. REGISTER HERE Advance questions for our experts to answer can be sent to us here at sonomacountycoalitionofhosts@gmail.com .
October 17, 2024
NO on FF
October 17, 2024
No on EE
September 6, 2024
PHOCUSWRIGHT/VRMB SURVEY COLLAB Phocuswright is the leading travel industry resear ch firm, and they're conducting a 10-minute survey to study the U.S. short-term rentals market and understand key trends among homeowners and hosts who rent their properties to travelers.
July 15, 2024
VRBO Overcharges On TOT — Look At Your Statement
July 6, 2024
URGENT Call To Action, Your Taxes Are Being Raised
June 25, 2024
Public Comment 24-025CAB Item 6.1 Advisory Board June 26, 2024
Show More

About us

The Sonoma County Coalition of Hosts (SCCH) is a grass-roots organization of vacation and hosted-rental hosts in Sonoma County and cities within. We are a friendly and enthusiastic group of hospitality entrepreneurs who appreciate food, wine, people and ideas! We brainstorm and share suggestions for making every hosting experience a positive one. We advocate for the protection of property rights and home-sharing businesses. SCCH hosts are ambassadors for the county and enjoy discussing common experiences and best practices for supporting Sonoma County tourism. We love Sonoma County and enjoy promoting and sharing it with visitors from across the U.S. and around the world. 


Donate today, become a Founding Member, and help us file our bylaws so we can become a 501(c)(6) organization. 


Diversity, Equity, and Inclusion Statement


The Sonoma County Coalition of Hosts is committed to diversity, equity and inclusion. We believe that SCCH plays a key role to promote safe, secure and welcoming experiences for each guest, regardless of race, ethnicity, country of origin, faith, religious beliefs, sexual orientation or gender identity. We expect the same from our members.