The Sonoma County Coalition of Hosts & Friends is excited to invite you to watch our complimentary webinar on the essential topic of Direct Booking Strategies for Hosts and Property Managers . This information-packed session, hosted by SCCH President Carl R. Jaeger and featuring industry experts Miles Hobson — Hospitable , and Gil Chan — Founder & CEO, CraftedStays , addresses why diversifying your booking channels is more important than ever—especially in light of recent platform changes. The discussion covers: The Direct Booking Quadrant framework to identify your best opportunities for building a resilient direct booking strategy. Tactics like email marketing, social media, influencer partnerships, and SEO to attract your ideal guests. Smart ways to leverage past guest experiences to drive more repeat, direct bookings. Tools to safely collect guest emails (including Stayfi ) and how to do it while offering value. The crucial role of property management software integration for even single-property owners to avoid double bookings and manage rates efficiently. A detailed look at Hospitable’s direct booking platform features—such as guest verification, damage protection, dynamic pricing, and secure payment handling. You'll also hear practical advice for hosts of any scale, from solo operators to professional managers, and learn how direct booking can increase your independence and profitability. Whether you’re looking to grow your business or safeguard your operations, this webinar is a must-watch. → Watch the webinar now: Direct Booking Webinar Recording Take this opportunity to learn actionable steps you can implement today. Thank you for your commitment to excellence in Sonoma County hosting. If you’re not already a member, consider joining the Coalition to stay informed, connected, and represented . Warm regards, Sonoma County Coalition of Hosts & Friends

Tune in to hear, “What’s Happening in the World of Insurance” on April 9th at 6PM. Local insurance expert Jan Loewen from Loewen Insurance Services and Nick Massey, CSO of Proper Insurance , will guide you through the complexities of insuring your home while engaging in short-term rentals. Bring your questions and learn about crucial topics for California short-term rental owners, including: What steps should short-term rental owners take to ensure they have adequate insurance coverage? How does the insurance coverage change if the property is used for both short-term rentals and as a primary residence? What specific coverage does short-term rental insurance include for properties? Are there any exclusions in short-term rental insurance policies that property owners should be aware of? How does short-term rental insurance protect against loss of revenue? How does the insurance handle situations where guests violate local short-term rental ordinances? Don't miss this opportunity to gain valuable insights into short-term rental insurance. Register now to secure your spot in the webinar.

"How To" Videos for Coastal Zone Permit & License

Dear Fellow Hosts, The Sonoma County Coalition of Hosts and Friends is bringing you an online seminar entitled: “What Lies Ahead” -Sonoma County's Economic Outlook and Tourism Expectations for 2025. The more information you have about travelers to our county and the strength and understanding of the economy, the better you can tailor your Short Term Rental operations to meet the needs of consumers. Tune in to hear: Ethan Brown, Executive Director of the Economic Development Board of Sonoma County and Claudia Vecchio, President and CEO of Sonoma County Tourism will illuminate the strengths, weaknesses, and changing landscape of our economy. Please come with lots of questions, and invite fellow hosts, and travel related businesses to join you. This will take place: Tues. March 4th, 2025 at 6 PM. REGISTER HERE Advance questions for our experts to answer can be sent to us here at sonomacountycoalitionofhosts@gmail.com .

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PHOCUSWRIGHT/VRMB SURVEY COLLAB Phocuswright is the leading travel industry resear ch firm, and they're conducting a 10-minute survey to study the U.S. short-term rentals market and understand key trends among homeowners and hosts who rent their properties to travelers.

VRBO Overcharges On TOT — Look At Your Statement

URGENT Call To Action, Your Taxes Are Being Raised